Background

This document summarises the decisions, tasks, volunteers and discussion about this topic during the National Digital Hui Jan 2019.

Summary

Communication strategy

Decisions need to be made about who will make contact with each individual or group, and whether each relationship is best held at the local or the national level. We need to be clear about why we want to make contact with each individual or group – what are we saying to them/asking them for/what is our message? This will link to our vision, goals, values and principles.

Prioritising XR’s approach

Why are we contacting each individual or group?

  • Is it simply to communicate with them and to build relationships for the future?
  • Do we want to work with them? Do we want to share energy and resources for particular actions or other tactics? Do we want to offer our knowledge / educate them?
  • Are they well known? Do they have widespread credibility with the general public?
  • Are they ‘super communicators’? Could they present at our events? Could they write for us?
  • Do they have a massive network (members, followers, political reach) which we might utilise?
  • Are they decision-makers or have influence with decision-makers? Do they have power in our current system?
  • Are they “low-hanging fruit”? They might be smaller groups which are active and mobile, people already working in this space, or those with aligned values working in different spaces (e.g. social justice).

Logistics

  • Set up a Working Group to provide guidance to local groups.
  • Create a database using a free CRM: https://blog.capterra.com/free-and-open-source-crm/ Record our communication and feedback from it, and their involvement with XR.
  • Link to mailing lists (Mailchimp?) using a categorisation tool to assign people to lots of different groups as appropriate, including one of XR membership. Categories could include: economic sector-based groups; national government contacts; national environmental groups; regional groups – for local campaigns; media; experts in a range of appropriate fields; youth; and others.
  • Research/write guidance about how to work in coalition with overlapping organisations. Clarify what XR’s role is in each coalition relationship, what XR will do and what we won’t do, what is essential for the relationship to be successful.
  • Provide local groups with guidance on how to talk to different people/groups – how to approach them, what messages to use with them.

Decisions

Tasks

  • Create an Outreach Sub Working Group

Volunteers

  • Coordinator: Gray (Tauranga)
  • Team members: Keiran (Wellington), Nikky (Wellington), Tor (Christchurch), Tim (?)

Get involved

This issue/project is now owned by the Outreach Sub Working Group.

Original notes